Focus, Focus, Focus

April 27th, 2010 by Vizarro 2 comments »

Let’s say you are digging about urban fashion in New York on the Internet. You have opened three or more browsers. You might have one or two hours to search for it. In the middle of your searching you find other irrelevant but important information, let’s say ’10 ways to wear brand fashion cheaper’. You are tempted to read but your focus should be on urban fashion in NY.
One easy way to focus on what you are reading is this: bookmark the site.
Here’s how:

  1. If you are in FireFox, click Bookmarks menu
  2. Click Bookmark This Page
  3. Click the drop down arrow under Folder
  4. Click New Folder button
  5. Type something like: Read later or anything you like
  6. Click Done

If you are using IE (Internet Explorer),

  1. Click Favorites menu
  2. Click Add Favorites
  3. Click the New Folder button
  4. Type: Read Later or whatever you like
  5. Click Create and click Add

Next time, go to Favorites menu and Access the Read Later menu to see your saved web pages.

Once you have searched enough on urban fashion in NY, should you have time, go to Bookmarks menu, then under Read Later folder, you will find your favorite link.

Chances are you are reading online on your PC, iPhone, Android, or iPad. It’s better to take your time to install the Instapaper application, a simple tool to save web pages for reading later.

Instapaper

Should you have other ways to do this, tell me in the comments section below.

Dealing with Expiry Content in Drupal

April 13th, 2010 by Vizarro 1 comment »

Whenever there’s an event, or announcement that’s happening tonight or the next morning, or even in the next few days, usually I will create a block and post the content and then later I will disable the block. Imagine how many blocks that will be listed under Disabled Blocks section. Furthermore, I have to make sure that I remember to disable the block when it’s no longer important to have the content on my site. As a result, I will have more blocks and loading the blocks administration page consumes more memory and it becomes hard to organize it.

I come up with one way of automating the process of publishing expiry content without installing extra modules and PHP usage:

Create a content type called Expiry Content, name it anything you like.

Under Content Management -> Content Type ->Add New Content Type

In the Fields section, add a new date field called Expiry Date. We will use this field to set some future time we want the content to expire

Tips: Lower the sitemap priority adjustment for this content type if you have installed the module. You don’t need search engine results for such a content

Create and Configure a List View Based on The Expiry Content Type

Here, we don’t need to provide a page view, a block suffices. Set the Nodes Per Block to 1.

In the Fields section, get the required fields, usually body is enough. We don’t need title here as we can customize the block’s title later.

In the Filters section, include a node type and select Expiry Content, include Node: Published and set to Yes. Include also the Expiry Date field we created earlier. Under Operator section for this particular field, use Greater Than and under Option, type Now. Whenever the expiry date becomes less than the current time, the content is not visible in the block, literally it expires. This doesn’t mean the content automatically¬† gets unpublished.

At this step, we can go ahead and publish new expiry content.

  1. Content Management ->Create Content > Expiry Content.
  2. Set the Expiry date for the content in the publishing administration.
  3. Edit the title of Expiry Content block in the blocks admin
  4. Make the block available on any page that you want to feature the content

Lady Gaga Social Media Success

March 13th, 2010 by Vizarro 5 comments »

It was on New Year’s Eve, in South Beach, Miami, Lady Gaga had a concert at the Fontainbleau hotel and almost everyone was buzzing it earlier that day whether at the beach, in the cafes, and bars alike. Lady Gaga didn’t wait till the concert to start right after midnight, she was there at the hotel’s second floor window watching people and everyone was taking photos. Around midnight, I was trying to cross the Ocean 11 street when two guys in a speedy car, yelled at me asking “Where’s the the Lady Gaga show?” and I shouted “at Fontainbleau” at the top of my voice with my French accent; I don’t know if the wind took my word or if they really heard it, but for sure they were not gonna miss it albeit it costed 500 dollars. It has been said here and there, Lady Gaga, the master of her outreach and marketing, millions of fanbase. Not to despise the traditional media, the new media with its gigantic platforms to feed your brand and get heard by your fans, is ruling the moment. As much knowing and properly using the tools are important, your brand and uniqueness is essential. I believe, at least, there are a couple of reasons why Lady Gaga has been tremendously successful in her winning an ever increasing fanbase, hence millions of tickets/songs sales.

1. She has a a unique brand that persists without being adulterated
2. Visibility – as a person and brand
In a lot of circumstances, Lady Gaga interacts with fans whether in person or tweeting behind back stages before her show starts. She makes brief appearances before a show, that excites fans and stirs buzz.
3. Sticking to her talent.
Whether she has managers around her or not, Lady Gaga is in control, always making sure she displays herself as a model. In most cases, she is the one who brings most of the ideas to the table.